Google pulls the plug on uBlock Origin, leaving over 30 million Chrome users susceptible to intrusive ads
Google pulls the plug on uBlock Origin, leaving over 30 million Chrome users susceptible to intrusive ads
Google ramps up its campaign against ad blockers on Chrome.
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I think some people overestimate how many will migrate to Firefox in the near future over this.
- High switching cost compared to finding another extension (e.g. uBO Lite), even if the resulting experience is worse.
- Just as many Firefox users like Firefox, lots of Chrome users enjoy what they have too. They don't want to lose that.
- The kind of tech-aware person who'd switch over this is much more likely to have seen the news months ago and taken action already.
As fun as it is to imagine an Adpocalypse shocking the masses and pushing them to try out alternatives to big tech, it's also way too optimistic, I feel.
The uBlock Origin chrome extension
hashad 34 million users. Chrome has 3.45 billion users.Even if every uBlock user switched, it’s less than 1% of chrome users.
Yeah, I thought about mentioning that. But the comparison goes both ways. Less than 1% of Chrome users switching to Firefox could still mean an increase in Firefox users of over 10%, if I remember my numbers correctly. That'd be a sweet boost for most products.
Ya, it’d still be huge for Firefox, but what I’m really getting at is that even with this change, Chrome is going nowhere. They’re the big fish, they can afford to make these kinds of changes, because the people who care are a very small minority.
To be fair, nerds will tell their tech-illiterate friends about this change and probably influence them enough to consider it. Especially when it's something as easy as downloading an application.
It's much easier to switch a browser then it is to stop using Google, Facebook, etc.
Depends on their methodology. Sure, a huge proportion of those are users who haven't heard of uBO, but we're forgetting a lot of caveats:
- Electron exists and lots of apps are built on top of it and identify as "Chrome". Judging by the numbers most have been weeded out, but some edge cases do visit more sites so they end up in the count.
- A lot of workplaces mandate the browser, which is often Chrome. This also gets counted.
- A not insignificant amount of Firefox users change their useragent to Chrome.
All of these skew the numbers towards Chrome. Some Chrome users use a different adblocker which lowers the uBO statistic.
I’ve been on Firefox since manifest v3 was announced. Firefox has its own shortcomings but no dealbreakers.
What are some shortcomings in your view?
Hopefully it will give Firefox a bit of a boost anyway. Firefox needs a boost.
Not to mention all the people who don't even have an adblocker and for some reason don't seem to care that their web browsing is infested with ads.
A lot of people don't even know it's an option, or have grown to believe that's just how the web is. When was the last time you saw adblockers in mainstream media or news?
This is why I think it's so important to keep raising awareness. If you have people in your life who you believe would be better off using uBlock, consider bringing it up when you have the opportunity.
High switching cost compared to finding another extension (e.g. uBO Lite), even if the resulting experience is worse.
You're not wrong about the high switching cost.
Switching from Chrome to Vivaldi (because of Chrome's whole FLoC thing) to Brave (because I didn't like Vivaldi's layout) to Firefox (because of Brave's whole thing) was a pain.
And I don't mean as a whole. Taking the time each time to change from one browser to another was always a pain. Transferring bookmarks and passwords was easy (Chrome and Firefox are at least compatible in that regard), but transferring extension settings was a whole different beast.
Some extensions had cloud sync support. Others had local export support. Some didn't have either kind, and I'd have to manually copy the settings from one browser over to the other. And that's not even getting into finding replacements for the Chrome-exclusive extensions (of which there were only a few, thankfully).
(because of Brave's whole thing)
Ha.
I'm sorry to hear that, been there (Chrome, Opera, Vivaldi, Firefox in my case). Hopefully we can stick around for a while.
My friends will stick to chrome, I switched to Firefox months ago. You're right
I agree folks are overestimating how many will switch. but also maybe you're underestimating too - a lot of browser installations are managed by the "family tech guy". the father, mother, brother, sister, aunt or uncle who sets up everyone's new laptops on Christmas and has the suggestions when you look for a new phone. we all know the type. a lot of us are the type.
setting up granny's laptop? I'll install whatever browser lets me automatically block the most "1000th visitor!" banner ads and change the desktop icon to the old AOL icon because that's all she knows the internet as. she doesn't know of care about the browser options so it's up to me. Chrome used to be fast and simple so it was the right choice. Firefox has caught up a fair bit on UX simplicity and speed and now offers better blocking and general security, so it just stole the crown for these installations imo. I trust it more to not let her mess the computer up, so even if I'm not using it as my main personal browser, it gets use here.
For what it's worth, I hope you're right.
And then there are Safari users who are watching from the sidelines.
1 year ago I had basically free Spotify Premium because Safari was unable to play ads. That's a kind of ad blocking.
And you ran zero ad blockers in Safari and on your network?
No ad blocker. This bug started to break song playback on Safari (according to Spotify's forums, I faced no such problem) and then it was fixed so I got ads.
I think probably the single most important thing that nobody is saying is that Google have ALL the numbers on this decision and they are not stupid, so it would be silly to assume this will work against their interests. Not only do they know how many people use chrome, their ad network gives them insight into ALL browsers.
- Just as some Firefox users like Firefox, many Chrome users enjoy what they have too. They don't want to lose that.
Do you have some source for that? IIUC, you mean that more Chrome users like Chrome than Firefox users like Firefox, right?
"Some people like things."
SOURCE?!
"Some firefox users like firefox" vs "many chrome users enjoy what they have" sounds to me like something that could have a source. Many sound to me more than some, so this is a comparison, which can be given a better foundation by supplying some numbers.
I thought that might've been the source of your misunderstanding. Sorry, that's just how I write sometimes, no deeper meaning intended. As far as I know there's no public data on what percentage of Firefox and Chrome users like their browsers' features.
No. I simply meant that there exist Chrome users who appreciate what it provides them (features, UI, etc), so for these users to leave they'd have to give up those things. That's always a hard ask.