"I'd like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week."
They don't seem to understand where the customer confusion comes from. A lot of people out there don't really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for...15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren't going to remember the string of numbers that comes after that.
AMD copied them, and that probably leads to similar confusion.
Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it's name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).
Well officially yes, but I don't know anyone that consistently called it "Intel Core i5" instead of just "i5". And I don't see that happening with just "5".
Ha okay. I wasn't quite sure whether you're emphasizing or did misunderstood me.
Honestly I have no idea what the issue was with the old naming scheme. Didn't they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.