Walled garden, overpriced exploitation of that locked ecosystem ($5000 monitor stand kind of shit), green bubbles/blue bubbles, dominating all tech with their middle of the road/copycat approach where Android was eventually saturated with same type of execs and "gave up" on differentiating until everything was the same sealed back glass rectangle without MICRO SD expansion memory, leading the charge on "brave" feature killing enshitification like removing the headphone jack, plenty more...
An elitist dog whistle built to "other" the "poor" people - people that may have otherwise been successfully socializing or "passing" with wealthy people to the point of the first text message sent. Also a quiet tool for labor discrimination.
Only took them about 20 years of oppression to finally announce they would potentially end the practice.