• Beermaker Anheuser-Busch, reacting to a second straight month when it wasn’t the top-selling US beer, Thursday announced it will be laying off hundreds of positions — less than 2% of its US workforce. USA Today (LR: 3 CP: 5)
• Sales of Anheuser Busch-made Bud Light dropped for a least six weeks after the start of a boycott by conservative Americans who took issue with the beer being endorsed by Dylan Mulvaney, a transgender influencer, in April. ABC News
• In June, Modelo passed Bud Light as the top-selling beer in America. ABC News
• Anheuser-Busch US Chief Executive Officer Brendan Whitworth issued a statement saying the “corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone.” Business Insider (LR: 3 CP: 4)
• He also clarified that the layoffs would not affect brewery or warehouse staff, but would impact corporate and marketing positions in offices in St. Louis, New York, and Los Angeles. FOX News

Right narrative:

• Unfortunately, hundreds of innocent workers who had nothing to do with Anheuser-Busch’s attempt to bolster its wokeness are now unemployed, but the company is paying the price for a foolish decision that upset its biggest customers. This is a woke corporate nightmare that seemingly won't end until Anheuser-Busch is gone.
  Breitbart

Left narrative:

• One way Anheuser-Busch could have stopped the bleeding in the face of the right wing’s bigoted boycott would have been to show more support for the LGBTQ+ community. But aside from some feckless words, the company has done nothing to reach out to Mulvaney, who has faced similar backlash since the promotional spot. Anheuser-Busch has managed to offend both ends of the political spectrum, and its revenue is paying the price.
  NBC (LR: 2 CP: 4)