When I quit at McDonalds to start a career in welding, the owner of the store happened to be visiting. He took me aside and told me "You know, those guys at... (Sorry, what was that place called again? Right...) You know, I've heard the people there aren't as nice as we are here. Are you sure you want to leave?"
I've never wanted to punch an old man so much in my life. In that moment, he was the personification of class warfare to me, trying to "trick" me into throwing away my future just so he could have more cheap labour. And the fact it was so blatantly obvious added insult to, well... insult.
Anyway, it's not the same, but the "wallpapers" thing definitely gives me the same vibes, lol.
It really is the same thing though. It’s out of touch, insulting, and downright disrespectful to use something that is not unique to the provider, or valuable at all, as a reason to stay with said provider.