In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone...
Not much of a surprise, at least to me. Granted, my knowledge of the place is limited, but from what I've heard they really care about symbols of status (Fancy watches, jewelry, and, of course, expensive phones). Add that to the fact that kids nowdays aren't as patriotic (a good thing imo) and care less about local brands and the fact that tech literacy is not great either... Well it puts thing in perspective.