If you are a Google Maps Contributor, you get points for submitting reviews and photos. Points increase your level. The higher your level, the more free stuff you get. At level 6, I got free socks.
The reviews often included photos of the restaurants, which sometimes featured photos of the Irish drug lord himself.
Gonna bet this guy is way high of a level to keep outing himself.
it's not a thing anymore. being a maps contributor in the past put you into a little club where you got rewards for reaching guide levels. they used to give away Google drive space , invites to socials, and the socks mentioned in this thread. unfortunately it went away since it's not a novel feature where they need to drive people to be contribute.
I'm making a bunch of assumptions but I'm guessing US-specific offer, and maybe I did a wide range of activities? I was in-between jobs in 2017 and scored a lot of points around that time from my wandering.