[HN] Idiot Customers Will Accidentally Cancel Their Subscriptions If It's Too Easy
[HN] Idiot Customers Will Accidentally Cancel Their Subscriptions If It's Too Easy
Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
[ comments | sourced from HackerNews ]
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The number of steps to sign up should be greater than or equal to the number of steps required to cancel an account. Any more hoops involved in the cancelation process are specifically designed to get users not to cancel, which is predatory.
Will the FTC support the consumers, or a cabal of capitalist businesses? I think I already know the answer, unfortunately…
Yup. I’d also add that if cancelling requires speaking to a representative, then so should signing up. Also, the same reps must be fully trained to handle both cancellations and signups. The automated call routing system shouldn’t be allowed to ask whether you’re cancelling or signing up, and transferring calls should not be allowed.
If businesses don’t know if a call is a cancellation or signup, they will answer every call with the same urgency (instead of handling signups quickly and smoothly, but making people calling to cancel wait on hold and be transferred half a dozen times).
I’m sure there are plenty of loopholes I’ve missed, but you get the idea.