'It hasn't delivered': The spectacular failure of self-checkout technology
'It hasn't delivered': The spectacular failure of self-checkout technology
Unstaffed tills were supposed to revolutionise shopping. Now, both retailers and customers are bagging many self-checkout kiosks.
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I don't recognize these pain points. I always use the self checkout and it's usually quick and painless. My experience is.
Edit: seems I made the assumption that everyone uses wireless scanner handles.
- When we enter the store we scan the ID to get a wireless scanner handle.
- Collect your wares, scan with the handle, placing them directly into the bags along the way.
- Put the handle back and blip your membership id (card or qr code on phone) again to start the checkout.
- Blip your payment card.
- Walk out
Every once in a while I get caught in a random check, which is kind of a pain, but it's so infrequent that it is acceptable.
Is this not how it usually works?
Not for me. Take in consideration that I don't do a lot of shopping. Two of the maybe four times times I used a self check-out last year;
- So I go to the self check-out. One of my items is on clearance. I scan it. It shows full price. turns out I needed to scan a different bar-code for the clearance. However, I can't remove the already scanned bar-code from the list, so now I need to call assistance.
- My kids drink a lot of coke zero, so when it goes on sale I usually buy a lot of it. In this case, I took all that's left in the store. I scan one bottle, do a quick count and adjust the number of bottles accordingly. I place the bottle in my cart and realize I've counted one too many. I can't take it off, and now need to call assistance.
This sounds like a terrible user experience. Is this a case of "we have implemented a terrible self checkout system and now no one likes to use it"?
Ok now I am curious where you live that you have to provide ID to shop. Here in the US we scan the items and then swipe our payment card, the ID is only used to check your age for tobacco and alcohol purchases which can’t be sold to minors. An employee has to come look at the ID to make sure a minor hasn’t borrowed someone else’s, so it doesn’t even get scanned. Employees just swipe their work badge and confirm that they checked your age.
As for the pain, a lot of self checkout systems have very limited space and can be awkward to run all your items through. Manned stations have the conveyor so you can unload multiple items from your cart at a time to be scanned. They also have more end space so you can have room to bag everything if you are doing a big shopping trip.
I think they mean ID as store loyalty card and/or membership card. Not actual government issued ID.
I think they may be talking about the "discount" tracker cards. The ones which you fill out an application to get, so you can get the special "discount" (really what the price used to be).
I would assume they meant something like a CostCo proof of membership ID.
This is how self checkouts at CostCo work in the US, however they are pretty good about having plenty of regular cashiers available as well.
Exactly, a membership id to checkout the wireless scanner that you have with you in the store.
Is this not how it usually works?
I want to shop without them generating a profile of me. I want to pay with cash. I don't even want them to know who I am. And I don't want random checks....
Fortunately, I have never seen your scenario in Germany where I'm living.....
It works like that for me too. Even better if your list is short enough to avoid getting a cart.
Wait, you don't have to scan every item at the checkout?
At least here in the UK a lot of larger supermarkets give you the option of taking a little handheld scanner with you and doing it as you shop. When you go to the till you just scan a barcode that's on the till and it connects the till to the scanner so you can pay for everything. I don't personally use it because I'm too disorganised a person to pack as I go and also remember to scan everything, but it's fairly popular. It typically exists as an alternative way of using the self checkouts, the option to scan everything at the checkout itself is still there
Some places near me trialed that. It got dropped post covid because "forgetting" to scan things was an even bigger problem than with regular self checkout.
No, we (most supermarkets in Sweden) get a wireless scanner handle that we have with us in the store. So we scan each item when we take it from the shelf and put it in the bag/cart. When we get to the self checkout we just put the handle back and pay.
I bet it depends heavily on what stores you frequent and where. Also which country ofc. In from the Netherlands and have similar experience, some stores even have portable DIY scanners.. so I scan while I shop and just hand in the scanner and pay.
I forgot to mention the wireless scanner in my op, but that is part of the steps I listed.
Are you Dutch? I recall an old NJB video describing how Dutch supermarkets worked like this. (Plus, Martin is a name I associate with the Netherlands…)
But no. Most often, you put stuff in your trolley or basket, then when you get to the checkout, you scan the things and bag them yourself one-by-one, then pay.
Here in Australia, one of our two main supermarket chains in the last 2 years rolled out something similar to what the Netherlands has had for at least half a decade. You use their app on your phone and scan things with the app as you go, before paying through the app and scanning a QR code at the exit.
The other main chain, and the two main smaller chains, have made no moves to follow, so you're stuck with a long line for a small number of open checkouts, or the self-checkout where you have to scan everything after you get to the checkout.
I live in Sweden. The system in the Netherlands sounds similar to what we have. There are also wireless scanners you can use throughout the store if you don't want to use your phone.
In 🇫🇮 these mostly are hybrids: conventional checkouts plus a variable nr. of self-checkout points. Some chains have also portable scanners but only recently (I recall that in 🇸🇪 they have existed for years).
Based on my own N of 1 -experience I use the "human check out" slightly more often than machine. Why? Hmmm. The conveyor belt makes everything roll a bit smoother ;D
The BBC article, I understood, was maybe more about the totally or almost totally cashier-less stores.
My local shop around the corner doesn't even require scanning a card or anything like that. Just get the handscanner at the entrance by pressing the button on the screen. Scan your shit and put it in the bag, go to the self checkout, put the scanner in the machine, touch your phone to pay and it's done. I love it, I can be in and out in about 1 minute if I only need a couple of things. They've put in about 10 self checkout machines in the place of 3 old fashioned checkouts. Usually there is only one oldskool checkout open with a large line of old people.
Only irritating thing is people with like 100 items scanning all their shit at the checkout (if you don't want to use the handscanner), it takes forever. I don't get why people do that, but luckily there are enough self checkouts there is always one free.