Facebook equivalent of Twitter (an underwhelmingly simplified description). I am not a fan of Meta but I'm a fan of competition in any market so even though I have no plans to use Threads I'm glad it exists as yet another option to prevent one single platform from being "the" platform.
Meta's Twitter clone. The smart thing they did was convert over Instagram accounts, so there's a ton of semi-famous people on already. It's got a ton of attention in the past two days, just for being Twitter sans Elon.
Its Meta's (Facebook) attempt at Twitter. Given how much Twitter is shitting the bed as well as Metas ability to push a new platform via their other channels, it has exploded overnight gaining millions of users almost instantly.
Well that makes sense. It's easy to gain millions of followers when you own Facebook, Instagram and WhatsApp. You just advertise to those users. Same reason that Google+ got 200 million users at it's height. The trick is keeping them engaged and being better than the alternatives.