I think their strategy is not gonna work. Meta is universally hated by everyone using the Fediverde now. The majority of Mastodon / Lemmy users are here looking for alternatives.
Also, I dont think Facebook and Instagram users are looking for a Twitter alternative.
Also, Meta is good buying stuff (Instagram, WhatsApp) but they have history of trying new apps that are never successful.
I think Meta Threads will close in a couple of months.
the general population kinda doesn't care, it's just us in the tech-bubble who do. I'm afraid it's going to be just as popular as the other meta services.