I've only ever lurked on reddit and here I'm actually interacting, which I enjoy.
Still, the feddiverse would profit from some more users and content creators, and it doesn't really have an advertisment budget. So keep telling your friends (in a non-anoying way, of course).
Yes, somehow the barrier to actually engaging with others is lost in the fediverse. The guilt of posting on Reddit has been swapped by some strange feeling of obligation and/or pride when posting on here.