I was on a news site yesterday that had an embed that asked if I wanted to see Twitter content or not. And I was like, "Why would I need to see and give views to a Tweet that you're describing in this article? NOPE." And opted out. It was great. I hope more sites do this in the future
It's the cool big tech move to kill your business right now. Soon we'll be seeing articles on why making site's unusable hellscapes is good for future growth.