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Do you really think there will be a big rush on Lemmy's servers on July 1st? In my opinion most people that wanted to switch to Lemmy/boycott Reddit already did so. The rest will just use the official app or the browser website.
No. Once 3rd party apps shutdown people will realize how shitty the official app is.
Once sync for lemmy releases majority of sync users will install and start using it side by side with reddit.
If Apollo, boost and other third party apps developer also switch to lemmy then it will become even more active.
At some point we will start searching keyword + lemmy on Google.
Hopefully we search keyword +Lemmy on ddg
I wish I had your optimism
Thankfully, I don't think Lemmy needs millions of active users to be good. Even currently there's more than enough content for me and I still expect it to grow
I think there won't be an immediate rush, but I do think there will be a sporadic sine wave of people checking out the place. Funny enough the best thing people can do is hold off posting memes and then doing it on the 1st of July for maximum engagement.