No more tedious updating after unpacking the new iphone, instead you can now tediously wait already after buying it while we do it for you through the box.
So they're going to update the entire stock one by one without charging it every update?
The only other way is to only do it one time when the phone is bought. Which will take the same amount of time in the store... 🤷♂️
"Well, while you are in the store, waiting, anyway, why don't you spend that time looking at our other offers? Maybe you need some accessories to go with that new phone of yours?"