The Secret Deal That Put a Real Rifle Into ‘Call of Duty’
The Secret Deal That Put a Real Rifle Into ‘Call of Duty’
Remington signed a product placement deal with Activision to reach young gamers, newly released documents show.
Rock Paper Shotgun also reported on this WSJ piece if you'd rather read about this topic there.
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Kind of funny, given how desperately gun manufacturers try to blame video games for gun violence. Honestly, I'm surprised this kind of thing doesn't happen more often. I mean if the oil industry is using Fortnight to reach younger audiences, it makes sense that gun companies would target people who play shooters.
Agree that that is the only notable thing about it. But Corp legal departments will say anything to shift blame.
As to the whole story. "Legal product was advertised legally" could just have well have been the title.
No different than Ford paying a movie or game to include a Mustang