It's like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it's all too easy to just say "nah, I actually don't want this anymore".
Lol, so we got people to remove family accounts, paying more because they can't share anymore. Then people probably downgraded because it's not worth it more than $10 for one person. And now they're killing that too, so there's no reason to use Netflix?