I cancelled my Netflix the moment that announced their new account sharing policy, which, looking back on it was probably too early to count. I don't personally share my account, but I knew that if they were able to pull it off that every other streaming service and probably other services would do the same thing.
Consumers can beat these large corporations, but only when they stand up for themselves. See Wizards of the Coast and Unity. Unfortunately Netflix subscribers did not, and now this is the new standard.
Canceled once they started enforcing the new policy in Germany. I will the same once Disney does it. I have kids in school that use it and when it is not for the whole family anymore it is not interesting enough anymore.
I am tired of especially Disney saying they are losing money on the service. Loosing how? It is produced and paid for. Then strengthen your brand by making every household with kids paying you a monthly fee instead of picking up dvds at a yard sale.
Beancounters telling you you missing out on sales you never had in the first place and never will have.