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The problem I always have with off brand / mass produced beans (Aldi, other supermarkets' own brands, Amazon...) is that they're usually burnt to shit, literally acrid smelling and dark af. Maybe some people are into that?
I don't know whether it's just all coming out of the same factory or they're all trying to cover up inferior beans but none of them have heard of light or medium roast apparently, even when it says that on the packet.
The fun thing is that this is what Scandinavians think coffee should taste like. At least the older generations.. I once tasted sweedish roasted coffee which essentially was an dark roasted dark roast...