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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket

fortune.com Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket

The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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Delta moves to eliminate set prices, use AI to set your personal ticket price

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