And worse, 12-Foot Ladder intentionally doesn't work on many newspaper sites. Maybe they got some cease-and-desist letters, but for bypassing paper paywalls it's often useless.
I read somewhere that they work together with some companies and disabled their service in those news sites.
But whether this co-op has monetary gains for 12ft or is the result from cease and desist orders, that I don't know
12ft and google cache often ends up with HUGE images. I assume sites are using very large image sizes that they are then down-scaling in a way that these sites can't parse.