Why common climate messaging often backfires – and how to fix it
Why common climate messaging often backfires – and how to fix it
news.stanford.edu Why common climate messaging often backfires – and how to fix it
A new study finds that Americans often misjudge the relative climate impact of behaviors like recycling, biking, and eating less meat. The good news? They’re willing to shift behavior when given more information.
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It is really interesting that when people focus on getting their personal lives in order they loose impetus to take community level action like vote. “a single vote in a recent national election in Canada could be more than 20 times as effective as skipping a long flight” brings it into focus.
Even in Australia where voting is compulsory we see the effect in that voting for non climate change issues is an issue.