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It really doesn't need to be this way.
At any time, we can decide to open our own blog for $9 a year. At any time we can choose to ditch algorithmic socials.
If we don't like them, we don't need to use them, and just switch off.
you can publish independently, but it's hard to get found. Search engines are cluttered with nonsensical link farms these days :-(
It wasn’t easy getting found in the 2000s as well
I miss stumbleupon. Was a great way to find random niche stuff like that back in the day.
It isn't the same but https://kagi.com/smallweb is kinda in the spirit of it.
and that was a bad thing. it's bad now, too.
We all found our way to Lemmy, and we can start building from here.
Advertise here, right? Build small communities. How many readers do you even want? I mean that seriously, too. Maybe you would be happy with 100 people who subscribe to your RSS feed, depending on your goals.
it's also about the perspective of the one looking for information. how do I find the info I search?
Blogger is free I think - though a domain name will cost ya. I've thought about doing this for a while. Back to blogging. Seems so therapeutic.
take a look at neocities.org
Looks very cool! I like the relaxed vibe.