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Imagining the potential of a prototype.
"So with this prototype I want to explore aspect A"
"I don't like it. I don't want this as a final product."
"Ok. Do you like aspect A? Imagine all other things were finished as you like it."
"No, I don't like this product."
Same for apps and sites. Having to explain to someone multiple times that I'm not trying to force their users to be bilingual just because there is "lorem ipsum" text on the page is rough.
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