Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch
Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch
Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.
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Srinivas believes that Perplexity’s browser users will be fine with such tracking because the ads should be more relevant to them.
Believes it, or is just spinning it that way?
You could show me an ad for exactly what I want in that moment and I'd immediately not want it any more.
Enough already.
You could show me an ad for exactly what I want in that moment and I’d immediately not want it any more.
Depends, if it is an ad for an orbital laser that targets marketing executives it might work on me.
You could show me an ad for exactly what I want in that moment and I'd immediately not want it any more.
proceeds to show something you don't want at all
Exactly!