I think it's aimed at TVs in general, not computer monitors. Many people mount their TVs to the wall, and having a single cable to run hidden in the wall would be awesome.
I wonder what the use case is for 480W though. Gigantic 80" screens generally draw something like 120W. If you're going bigger than that, I would think the mounting/installation would require enough hardware and labor that running out a normal outlet/receptacle would be trivial.
Headroom and safety factor. Current screens may draw 120w, but future screens may draw more, and it is much better to be drawing well under the max rated power.
The popular use for power delivery through a display cable is charging a laptop from your monitor; it's already very common with Thunderbolt or USB-4 monitors. But 480W seems a bit overkill for that.
Passing power through doesn't have to put noticeable load on the GPU. The main problem I see there is getting even more power to the GPU - Nvidia's top cards are already at the melting point for their power connector.
That's what I meant. Compared to the power the GPU is actually using, transmission losses for a pass-through should be negligible. If you have a good way to get it to the card in the first place.
That already kinda allow this and the actual load is pretty small
Even a big 30 in display is maybe 20 watts
Well, power delivery goes several times that. Laptops are another very useful case for it. It's nice to be able to just have a single display port and power connector