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GPU prices being affordable is definitely not a priority of AMD's. They price everything to be barely competitive with the Nvidia equivalent. 10-15% cheaper for comparable raster performance but far worse RT performance and no DLSS.
Which is odd because back when AMD was in a similar performance deficit on the CPU front (Zen 1, Zen+, and Zen 2), AMD had absolutely no qualms or (public) reservations about pricing their CPUs where they needed to be. They were the value kings on that front, which is exactly what they needed to be at the time. They need that with GPUs and just refuse to go there. They follow Nvidia's pricing lead.
Corporations are not our friends. 🤷♂️
something many people overlook is how intertwined nvidia, intel and amd are. not only does the personnel routinely switch between those companies but they also have the same top share holders. there's no natural competition between them. it's like a choreograhped light saber fight where all of them are swinging but none seem to have any intention to hit flesh. a show to make sure nobody says the m word.
I agree, it's just strange from a business perspective too. Obviously the people in charge of AMD feel that this is the correct course of action, but they've been losing ground for years and years in the GPU space. At least as an outside observer this approach is not serving them well for GPU. Pricing more aggressively today will hurt their margins temporarily but with such a mindshare dominated market they need to start to grow their marketshare early. They need people to use their shit and realize it's fine. They did it with CPUs...
Say it loud and say it proud, cooperations are no one's friend!
100%. Outside of brand loyalty, I just simply don't see any reason to buy AMD's higher tier GPUs over Nvidia right now. And that's coming from a long, long time AMD fan.
Sure, their raster performance is comparable at times, but almost never actually beats out similar tiers from Nvidia. And regardless, DLSS virtually nullifies that, especially since the vast majority of games for the last 4 years or so now support it. So I genuinely don't understand AMD trying to price similarly to Nvidia. Their high end cards are inferior in almost every objective metric that matters to the majority of users, yet still ask for $1k for their flagship GPU.
Sorry for the tangent, I just wish AMD would focus on their core demographic of users. They have phenomenal CPUs and middling GPUs, so target your demographics accordingly, i.e. good value budget and mid-tier GPUs. They had that market segment on complete lockdown during the RX 580 era, I wish they'd return to that. Hell, they figured it out with their console APUs. PS5/XSX are crazy good value. Maybe their next generation will shift that way in their PC segment.
It's especially egregious with high end GPUs. Anyone paying >$500 for a GPU is someone that wants to enable ray tracing, let alone at a $1000. I don't get what AMD is thinking at these price points.
FSR being an open feature is great in many ways but long-term its hardware agnostic approach is harming AMD. They need hardware accelerated upscaling like Nvidia and even Intel. Give it some stupid name similar name (Enhanced FSR or whatever) and make it use the same software hooks so that both versions can run off the same game functions (similar to what Intel did with XeSS).
AMD still has better Linux support for now, which is about 90% of the reason I went with them for now.
If you're running Linux there's only one option
I have zen 2 and the apu is good enough for me, high end shit is always ridiculous.
not to mention except north america, in almost all countries amd gpu is always $100 more expensive than nvidia counterpart making it just non sense to buy any amd card unless you are just a fanboy