Warner Bros’ Jeff Goldstein Sounds Alarm On Economics Of Making Movies: “We Have To Figure Out How We Can Right The Ship” – CinemaCon
Warner Bros’ Jeff Goldstein Sounds Alarm On Economics Of Making Movies: “We Have To Figure Out How We Can Right The Ship” – CinemaCon
Hollywood movie distribution executives sounded the alarm at CinemaCon over the high cost of making and marketing movies to a fragmented audience.
Hollywood movie distribution executives sounded the alarm at CinemaCon over the high cost of making and marketing movies to a fragmented audience.
You're viewing a single thread.
The right answer that they won’t admit to is to cut studio heads salaries and bonuses. They are paid way too well for not doing the work. You can’t cut production costs, or talent, or post, or marketing. These costs are essential.
Then they need to trim the fat in other areas, for example, cut out previews in theaters. Market online where people seek out the previews. Profit share with talent instead of exuberant salaries. Give the production a stake in the outcome of the film. Make a centralized website for marketing, collectibles, other forms of media, etc.
They need to take more risks and change the processes they’ve been doing for the last century. They need to evolve. That’s my opinion anyway.