people like larger phones because they like social media. For people in developing countries a cell phone is their only personal computer so for them having larger screen more preferable. People just like larger phones. I loath them because I don't have pockets. I could probably live with a dumb phone, but mobile banking, and maps are too useful of a feature for me to live without out. tbh unless your a power user or gamer there really isn't much of a reason to upgrade your cellphone anyway