Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.
Originality.AI looked at 8,885 long Facebook posts made over the past six years.
Key Findings
41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.
It's pretty tiring to keep seeing ads masquerading as research.