It's an effective strategy, up to a point. "Vote for me because I'm not the guy you hate" is one of the oldest political strategies around. And Democrats have even openly said that they've been funding the most extremist right-wing candidates on the ballot for years to set up easy wins when people think their opponent is a nutjob. There was a lady who even wrote a book about how she won an election doing this. And then she lost to that same extremist in the very next election. Because what they've actually done is push the Overton Window further and further into extremism.
They like progress that happened in the past, and they like stories about that progress where an individual, not a movement, fought for what was right and the individuals in charge of the system, now aware that it was hurting people, changed voluntarily without political struggle or mass organizing.
They like voting in parliamentary representative elections, even if every step of that election is rigged to benefit the rich capitalist class, in fact this is the only kind of democracy they like.
They like the feeling that words like freedom, justice, liberty bring. They like ideals, in fact they are total idealists who dont understand that progress should be based on more than ideas. Change does begin with an idea, but so does reaction.
They like to believe that there is no such thing as class.
They like experts and repeating the opinions of experts, and they like to not think about from what institutions and incentives exist to bestow expertise.
At a Systemic level hey're big fans of the only true Power being Money whilst the Vote is nothing more than a bit of loud Theatre & Clown Show that doesn't actually control the managing of a country - or in other words, of Oligarchy rather than Democracy.
At a personal level they're big fans of personal upside maximization with no legal, ethical or moral limits, aka Greed Is Good, or in other words, for sociopathy to be totally legal, socially aceptable and even celebrated.