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I first heard Gamer Supps advertised on a Twitter shitpost account so I assumed it was a joke for a year or two. But no, it's a real company that sells processed snacks, energy drinks, and other assorted gruel to The Gamers™️, using extremely horny ads full of anime girls.
I still feel like it's 60% shitpost, it's such condescending marketing that I'm astounded it works. Honestly, I can't wait for other companies to catch on.
"You want to play games on this pc you simping goon? Install Windows 12 first, WinChan demands it of you, then purchase 3 crates of WinChan protein fluid to replenish the nutrients you jerked out while this ad was running. Do it sub, dommie mommie WinChan demands your tribute before allowing you to install more porn games."
A big part of the persona of that segment of vtubers is being completely degenerate and horny. The one on the back of the truck is a part owner of the company
Condescending marketing is such an excellent way to put it.
I've always been bothered by these products that feel like only a horny teenager without a budget would ever want. Like I totally want a water bottle with borderline hentai to take with me everywhere, or some vtuber on my kool-aid powder. But like you said, it works despite feeling like it really shouldn't.