Do normal people mute the ads or just let the television keep going?
I diligently mute them, I'm a freak I cannot stand them. But from the nature of many people's complaints about ads, it seems like they listen to them and want to retain the words they've said?
I don't watch many things that have commercials. Only if I really want to see something and nothing else is more convenient or it's just for background noise while working on a project.
But since so many streaming sites let the ads be super loud compared to the content, yes, I usually mute it a couple of seconds ahead of time to avoid the jump scare.