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Somehow I'm completely sleeping on that entire issue. I've been running JS-blockers, ad-blockers and privacy-protectors for so long, the ad spam went entirely by me. Every now and then I'm testing something on my add-on free, unmodified Edge just to see if it's my addons or the site is actually broken, and I'm shocked at how sites actually look compared to my experience. I wouldn't know how anyone is able to rawdog the internet.
Once server side ad blocking makes its way into mainstream, ad blocking I think will get interesting. Closer to the old ad blockers for cable television.
Don't worry, we'll always be able to detect ads and block them. It's by nature of an ad to be detectable. I highly doubt YT will manage to add ads into the content, not the into the video part, but inside the content, like some Youtuber do already for their sponsoring and even then we have sponsor block.
What do you mean by server side?
Heres a better article on the technology: https://adguard.com/en/blog/youtube-server-side-ad-insertion.html
It basically makes ad blockers as we use them not work by injecting the ads into the video itself. It will also make things like sponsor block/ublock origin/etc... not work. They are testing the waters as of now.
So you don’t mean ad blocking you mean ad serving.
yes
How did they work for cable TV?
intentionally pushing enshitifaction because theyve stopped innovating.
Just forces customers away and increases operational costs