Every single one of us, as kids, learned the concept of "garbage in, garbage out"; most likely in terms of diet and food intake.
And yet every AI cultist makes the shocked pikachu face when they figure out that trying to improve your LLM by feeding it on data generated by literally the inferior LLM you're trying to improve, is an exercise in diminishing returns and generational degradation in quality.
Why has the world gotten both "more intelligent" and yet fundamentally more stupid at the same time? Serious question.
Because the people with power funding this shit have pretty much zero overlap with the people making this tech. The investors saw a talking robot that aced school exams, could make images and videos and just assumed it meant we have artificial humans in the near future and like always, ruined another field by flooding it with money and corruption. These people only know the word "opportunity", but don't have the resources or willpower to research that "opportunity".
Why has the world gotten both "more intelligent" and yet fundamentally more stupid at the same time? Serious question.
Because it's not actually always true that garbage in = garbage out. DeepMind's Alpha Zero trained itself from a very bad chess player to significantly better than any human has ever been, by simply playing chess games against itself and updating its parameters for evaluating which chess positions were better than which. All the system needed was a rule set for chess, a way to define winners and losers and draws, and then a training procedure that optimized for winning rather than drawing, and drawing rather than losing if a win was no longer available.
Face swaps and deep fakes in general relied on adversarial training as well, where they learned how to trick themselves, then how to detect those tricks, then improve on both ends.
Some tech guys thought they could bring that adversarial dynamic for improving models to generative AI, where they could train on inputs and improve over those inputs. But the problem is that there isn't a good definition of "good" or "bad" inputs, and so the feedback loop in this case poisons itself when it starts optimizing on criteria different from what humans would consider good or bad.
So it's less like other AI type technologies that came before, and more like how Netflix poisoned its own recommendation engine by producing its own content informed by that recommendation engine. When you can passively observe trends and connections you might be able to model those trends. But once you start actually feeding back into the data by producing shows and movies that you predict will do well, the feedback loop gets unpredictable and doesn't actually work that well when you're over-fitting the training data with new stuff your model thinks might be "good."
Another great example (from DeepMind) is AlphaFold. Because there's relatively little amounts of data on protein structures (only 175k in the PDB), you can't really build a model that requires millions or billions of structures. Coupled with the fact that getting the structure of a new protein in the lab is really hard, and that most proteins are highly synonymous (you share about 60% of your genes with a banana).
So the researchers generated a bunch of "plausible yet never seen in nature" protein structures (that their model thought were high quality) and used them for training.
Granted, even though AlphaFold has made incredible progress, it still hasn't been able to show any biological breakthroughs (e.g. 80% accuracy is much better than the 60% accuracy we were at 10 years ago, but still not nearly where we really need to be).
Image models, on the other hand, are quite sophisticated, and many of them can "beat" humans or look "more natural" than an actual photograph. Trying to eek the final 0.01% out of a 99.9% accurate model is when the model collapse happens--the model starts to learn from the "nearly accurate to the human eye but containing unseen flaws" images.
Because the dumdums have access to the whole world at the tip of the fingertip without having to put any efforts in.
In a time without that, they would be ridiculed for their stupid ideas and told to pipe down.
Now they can find like minded people and amplify their stupidity, and be loud about it.
So every dumdum becomes an AI prompt engineer (whatever the fuck that means) and know how to game the LLM, but do not understand how it works. So they are basically just snake oil salesmen that want to get on the gravy train.