Third. We even formed a organisation to share passwords to streaming sites (looking at you, Netflix). I like the emergency feature when something happen to me and my partner can access my passwords and login information.
I've used bitwarden for a few years myself now. I enjoy it. I'm trying to get into self hosting myself and found vaultwarden is an open source fork of bitwarden. That's probably what I'm going to use
IIRC the $10/yr fee is just for hosting. You should be able to host it yourself for free. At $10/yr tho, even if I'm self hosting I'd pay that just to help development
Very easy to self-host using docker-compose. It's my favorite password manager ever since I've started hosting an instance on my NAS. I finally managed to get my wife to use a password manager thanks to the simplicity of use it offers. And it's very easy to import your KeePass database.