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That device costs thousands of dollars. The os license fee is around 35-50. It barely even registers in the grand total. Add to that the well known MS management and reporting tools and everybody choses the MS variant. They know it, they can use it and the store staff can even do first line support themselves lowering the tco even more.
That's it.
Edit:typos
I always assumed the os licence costed an insane amount for corporate use
It does add up. Throw some zeros at the end of those costs depending on how many seats you're filling that need to use a computer.