Ripples Through Reddit as Advertisers Weather Moderators Strike

Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

This underlines the fact that a two day blackout won't have any significant effect on reddit. But when advertisers decrease their spend, that's when it's going to hurt.