YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
I actually do not understand the widespread hostility that people have toward this kind of thing. I watch a lot of content on YouTube, and I don't want to see ads, so I pay for premium. I watch a lot of content on Twitch, and I don't want to see ads, so I pay for turbo. Hosting a major video streaming website isn't cheap. It's not like these things are unreasonably priced. If you hate the ads so much, then why not pay for the service that the platform is offering you, and for the content that creators are providing on it? And if you don't watch often enough for ad-free viewing to be worth a few bucks a month to you, then why get so worked up about having to sit through an ad every now and then?
I hate ads with a passion due to my experiences in the marketing industry and will go out of my way to never watch any. I also don’t want to pay for random internet content, especially not to companies on the stock market. (Though I do use Patreon a bit for some content creators)
Can‘t explain it much more than that. If youtube locks me out due to that, so be it. I don‘t get worked up either, I simply state my opinion on it where I please and if I‘m not wanted I leave. That‘s about it.
I can't speak for everyone, but I block ads and don't pay because I hate Google. In addition to their repeated violations of user privacy, they go out of their way to disable OS features unless you pay them. Like disabling background play or PiP with Safari on iOS. Those features use the same open standards as foreground web browsers, so it literally takes extra effort to break them. Effort that could instead be used to fix the numerous problems with their platform, which they don't. I refuse to reward that behaviour.
And if you don’t watch often enough for ad-free viewing to be worth a few bucks a month to you, then why get so worked up about having to sit through an ad every now and then?
There is an awkward gap where most services (not just YouTube) don't offer reasonable pricing for consuming small amounts of content. So if you consume a lot of YouTube, the subscription price is justified. If you consume very little YouTube, you can probably suffer through some ads. But if you're somewhere in the middle, there isn't a great option.
YouTube probably makes fractions of a cent off of ads on a single video it shows me, but I can't pay fractions of a cent to watch one video.
I'd consider this to actually be a pretty widespread problem across the internet, where it's frustratingly difficult to buy small amounts of content for a reasonable price. It's either the subscription or nothing for a ton of services.