The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.
Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.
Twitter was doing fine financially before Musk bought it. He paid more than twice what it was worth and he used loans to do it, that's what this is all about.
Twitter has never really been a financially viable company. They were losing money year after year. That’s not what I would call financially stable. There’s a reason they did everything they could to force Musk to buy it when he tried to back out.
Lmao, I mean, it indisputably was. Objective facts exist. It was a publicly traded company so there is plenty of professional financial analysis available on the subject which you could easily access if you wanted to. Some of it even written at a level you could potentially understand.
Or just continue on wallowing in your own ignorance, whatever.
It's profitability varied from quarter to quarter, but the last few quarters of 2021 and 2022 or negative. Before that, they did have some very successful quarters in 2018 and 2019.
Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of a world filled with brief messages. Twitter has problems, but branding isn’t one of them.