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I think I've read previously they do it because if they rearrange they can get you to walk past stuff you wouldn't have previously seen as you try to find the stuff you want. I.e. it increases sales.
I used to know where every single thing I wanted in Walmart was. In and out very fast. Then they put up signs saying they're remodeling and they moved entire sections, then moved those same sections to completely different parts of the store within a few months, then they put everything behind locked cabinets so I have to wait around for an associate to unlock a cabinet everytime I need shaving cream. Who the fuck is stealing shaving cream. Now I shop on the app and do pickup because who the fuck has time for that shit
Me: "man this is a pain in the ass, let's go to [competing store]"
Me: never shops there again
Store: "well shit"