Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'
Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'
Logitech CEO lays out the potential future of the mouse and keyboard. Logitech is working on a forever mouse that has a subscription-based model.
During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
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Another piece of the Forever Mouse puzzle is the software. Logitech uses its Options Plus software which essentially walks people through making prompts to interact with AI. But Faber says this is just the start:
This is intended to appeal to investors instead of customers.
Hey I need my mouse drivers to do chatGPT api calls, how else will I be able to email my toaster when I want to put bread in?
Yeah I really can't imagine any scenario where I want my mouse to... Help me prompt AI??