Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'
Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'
Logitech CEO lays out the potential future of the mouse and keyboard. Logitech is working on a forever mouse that has a subscription-based model.
During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.
For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.
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I've already got a Forever Mouse though... I'm using a $25 Logitech M705 I bought 10 years ago, before they cheaped out and replaced the metal scrollwheel with a plastic one. Works great. I have to replace the battery once every two years or so. I've got an 11-year-old Logitech mouse at work too.
My g9x is getting flakey, and I'm very sad.