Profit doesn't matter if it doesn't make the line go up! It's a failing company because line didn't go up! Tractors aren't the product. Only line is product. All hail line. If we pray to line, perhaps line go up?
They wouldn't use the word competitive though. They use that word for the lower employees, and its meaning is "we'd pay you lower if we could". Well actually I guess for a few hundred they did just that by going to zero. Nothing can be done though, line is all. The joke at my work is about the company stock price. All praise stock. We don't see anything from it, but it's glorious.
Me, imitating the pose of a thoughtful looking person I saw in a magazine: have we tried AI the line? Like make AI do the line, and me have more money? Need more money for AI implement line AI money make?