YouTube's next move might make it virtually impossible to block ads

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Youtube is aware that serving ads to people who hate ads is going to reduce these brands' value, right? I thought that was the reason they were ok with adblockers before...
- They have decided that the damage is worth less than the cost of serving videos to users with add blocks. Only time will tell if they are right.
- If the amount of people that just put up with ads currently instead of switching to Firefox is anything to go by, I think the number of people who truly care is less that you might think. Especially when YouTube is such a monopoly.

324 comments