In Norway it is required by law to apply a standardized label to all advertising in which body shape, size, or skin is altered through retouching or other manipulation.
https://www.forbrukertilsynet.no/english/guidelines/the-norwegian-consumer-authoritys-guideline-on-labelling-retouched-advertising
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A no bullshit approach well done Norway!
Although it seems strange that altering teeth colour is excluded.