Self-labelled neo-Luddites and the tech-stressed are searching for phones with fewer features. Industry experts cite precarious profit margins and a wobbly market around this need.
While certainly not the majority, feature phones (known as garakei) enjoy a cult following in Japan.
Bear in mind that feature phones in Japan were a literal decade ahead of smartphones in terms of features. They already had features such as GPS, email, internet browsers latest 90s and early 2000s.