Microsoft wants to hide the 'Sign out' button in Windows 11 behind a Microsoft 365 ad
Microsoft wants to hide the 'Sign out' button in Windows 11 behind a Microsoft 365 ad
The latest Windows 11 preview build in the Beta Channel delivers a rather odd change to the Start menu. For some reason, the "Sign out" button is hidden behind a Microsoft 365 ad and other banners.
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Wait, so this is not about the power menu, it's about the pop up when clicking on your account picture bubble if you're signed in to a MS account. They aren't adding a step to logging out of your local Windows user, just to logging out of your Microsoft account if you're using that as a login for Windows, OneDrive and Office365.
The "Lock" button also has a new home—it now sits in the power menu alongside "Shut down," "Restart," and "Sleep" options.
THAT is where the Lock button was? Not gonna lie, I've been Windows-L-ing so long I didn't even know they had moved that to the account bubble.
I'll be honest, the article is a bit overdramatic. Yeah, they are surfacing your services there to upsell you on the ones you don't have, but it's actually not a useless piece of info (currently finding your subscriptions is an ordeal) and none of the functionality is gone. It is true that a lot of UX things around Win11 have gotten worse, though. I'm currently using additional software to replace the taskbar (which will do the Start menu, too, if you want) because the inability to move it to the sides is ridiculous on the OS you're most likely to pair with an ultrawide monitor.
I'll be honest, the article is a bit overdramatic. Yeah, they are surfacing your services there to upsell you on the ones you don't have, but it's actually not a useless piece of info (currently finding your subscriptions is an ordeal) and none of the functionality is gone.
Look up "boiling a frog"
They count on this exact reaction.
Every time they implement these little bullshit changes, people inevitably go "It's annoying but it's not that big a deal." And then they do more of it a few months later.
The article isn't being hyperbolic because it's reacting to the overall trend that this is yet another step forward in. Because the writer and everyone here knows it will get worse and worse over time.
Dark patterns are, by design, slow and incremental so as not to trigger too much pushback at once. People need to start being more aware of it and pushing back on it when they see it.
And yes, that information is probably useful to some people, but that doesn't in any way justify hiding the options that used to be there.
Do you know the term "trust thermocline"?
Basically it described a problem with the boiling the frog technique. There's a point for every user at which they're fed up with the bullshit, lose all trust in you(r company) and are hard to impossible to get back as a customer. Every customer leaving has a little unnoticeable effect on you, but with time there will be so many people that you lost that all your tactics to lock your users in will fail.
Look up "boiling a frog"
It's a metaphor.
Yeeeeah, but this isn't a dark pattern, though. That's what I'm saying.
The article really wants it to be, but... well, it's not. The option to log out remains in the same place as the rest of your account info, and the account info they are surfacing is actually useful and relevant to how much money you're spending. They are making it easier to subscribe, for sure, but also to cancel, which used to be pretty hidden away.
I get that this fits into a wider pattern for both MS and other major software companies, but if they inch towards the boiled frog at this pace we're probably fine.
Now, if they ever try (again) to make MS accounts mandatory for Windows or to move Windows to a sub, we can have this conversation. As others said below, when you try to inch people towards dealbreakers you can find yourself losing ground very quickly. Especially if a new comparable alternative surfaces at the same time.