What I wonder is... how?! A quick search shows that half of people in the USA use Chrome, another 30% Safari, 8% use Edge, and only 5% Firefox. This study was done by Ghostery so perhaps they chose a biased subset of the population? It just seems weird to me to think that more than half of average users use ad-blocking, these days.
According to statistics on my server, it's 57% Chrome, 14% Safari and 12% Firefox. Also 10% use Linux. I'm not hosting anything tech related though.
Anyways, adblocking is kind of essential. Even the boomers ask what's wrong when ads start showing. The only people I've seen browsing without adblock are Apple users.