Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch
Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch
Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
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So if ads are just like user posts, why would companies pay for advertising when they can just have an intern, paid in "experience and exposure", make regular posts and maintain any different aliases?
Ads get shown because they're paid. Regular posts compete with all other posts, and user filters and subscriptions.
Artificial ranking. Without an API it’s much less reliable for botnets to astroturf; now they’re said “if you can’t beat em, join em” and closed the API and everything is for sale: Even the honesty of the site.